In continuing with our Holiday 2010 retail prep, I wanted to talk about those last minute impulse purchases. We all know we are guilty of doing it, at least every once in a while. A lip balm, pack of gum or even something larger – say a pack of hand sanitizers while waiting to check out at the grocery store.
In a recently published study on consumer trends, consumers said when shopping if they came across a product that is offered below its normal price (not intending to buy that item while shopping) more than 82% said they would buy it.
As you plan your holiday sales plan, remember that important last chance sale. Impulse buying is the act of spontaneously purchasing items that are strategically placed and priced in order to encourage you to add them to your planned purchases.
If you are in the massage/spa industry and you’ve finished a session with a client. Your spa has strategically placed oils, candles or aromatherapy products that you used on your client at the counter and that is the last thing she sees as she is paying for her session.
If you client is like most consumers, she wants bang for her buck and unfortunately is just not getting as many sessions as she use to……Offer her a way to extend the relaxation she just experienced. So while she might not come back as quickly as she use to, you have added to your sales.
Some great examples of impulse items…….. Incense, Scandle’s travel tins, lip balms, water bottles, etc. The important thing is to make it your own. You know what your clients like so enhance that an increase your sales this holiday season.
Have you already got your retail plan set? What are you doing differently this year?
