Just because everything else is as dry as The Sahara Desert…it doesn’t mean your spa or retail profits have to be? In fact, with a little planning, you can keep your sales and profits flourishing during a time of year where profits tend to dry up! Here we will discuss some ideas to keep your spa & beauty retail sales healthy and spring new life into stale service menu.
Your customers spend a lot of time prepping their bodies for summer. Weather that be through hair removal, sunless tanning, manicures, pedicures, or body scrubs…it’s time to take a look at your current retail and service offering and remove any vestiges of spring or winter. Skin care services for summer should focus on body treatments, manicures and pedicures, and should incorporate and highlight scrubs (like Scandle’s Dead Sea Salt Soak & Scrub or NEW Turbinato Sugar Scrub), oils and lotions that utilize scents, such as cucumber, citrus, melon, and coconut (like Scandle’s Limited Edition Fragrance for Summer - Coconut Kiss). These aromas tend to generate increased happiness and energy which leads to customers that are more willing to open their pocketbooks!;) So make sure that you retail the products used in summertime treatments so clients can take home that “little bit o sunshine”!:)
What Products Should You Focus On?
Here’s a rundown of some of the things your customers will find most beneficial treatment and retail wise:
* Sunless Tanning - Offering sunless tanning treatments is a great way to give customers that “vacationed” look without the damaging effects of the sun on their skin. Offer a package that incorporates a body treatment scrub to reveal new skin cells, followed by the application of a sunless tanning product. At checkout offer some solutions that the customer can take home with them to prolong their sunless tan in the form of lotions (like Scandle’s Shimmering Lotion Candle which is paraben free and gives skin a summer sexy glow), creams, and bronzers.
* Sun Repair - Your clients want to keep their youthful glow so consider offering skin repairing facials and body treatments that are infused with ingredients such as vitamin C to promote anti-aging.
* Sunscreen - Promote skin cancer awareness and educate clients on how to apply sunscreen and what type of suncreen (lotion, powder, spray, etc) is best for their skin type.
* Hair Removal - As bikinis get smaller, the popularity of hair removal treatments are on the rise! (funny how that works?) So offer your customers some service options but also offer up solutions that they can do in the comfort/privacy of their own homes (like Scandle’s Eco-Shave and Shower Foam a 2 in 1 shave foam & body wash in 1…perfect for travel)!
Got any successful summer retail or treatment ideas? Let’s hear about them!:)
