As the weather warms up, it’s time to start getting your spa ready for summer. Check out our ideas to keep your spa treatment and retail sales flourishing during a time of year when profits can dry up!
Your customers spend a lot of time prepping their bodies for summer. Weather that be through hair removal, sunless tanning, manicures, pedicures, or body scrubs…it’s time to take a look at your current retail and service offering and remove any vestiges of spring or winter.
Skin care services for summer should focus on body treatments, manicures and pedicures, and should incorporate and highlight scrubs (like Scandle’s Dead Sea Salt Soak & Scrub or Scandle’s Hawaiian Turbinato Raw Sugar Scrub), oils and lotions that utilize scents, such as cucumber, citrus, melon, and coconut (like Scandle’s Sex on the Beach or Margarita Scented Massage Lotion Candle). These aromas tend to generate increased happiness and energy which leads to customers that are more willing to open their pocketbooks!;) So make sure that you retail the products used in summertime treatments so clients can take home that “little bit o sunshine”!:)
What Products Should You Focus On?
Here’s a rundown of some of the things your customers will find most beneficial treatment and retail wise:
- Sunless Tanning - Offering sunless tanning treatments is a great way to give customers that “vacationed” look without the damaging effects of the sun on their skin. Offer a package that incorporates a body treatment scrub to reveal new skin cells, followed by the application of a sunless tanning product. At checkout offer some solutions that the customer can take home with them to prolong their sunless tan in the form of lotions (we recommend a Scandle Lotion Candle with added Shimmer to give skin a summer sexy glow), creams, and bronzers.
- Pedicures - It’s sandal season! Make sure you’re offering services to get those paws looking their best. Offer a pedicure package that incorporates a foot soak followed by a foot scrub to slough off callouses and winter skin (we recommend Scandle’s Dead Sea Salt Soak and Scrub, a multifunctional foot soak and scrub in 1), followed by the appliction of a nourishing foot lotion like Scandle’s Healing Blend Lotion Candle, infused with tea tree oil, or Scandle’s Eucalyptus Lotion Candle.
- Hair Removal - As bikinis get smaller, the popularity of hair removal treatments are on the rise! (funny how that works?) So offer your customers some service options but also offer up solutions that they can do in the comfort/privacy of their own homes (like Scandle’s Eco-Shave and Shower Foam a 2 in 1 shave foam & body wash in 1…perfect for travel)!
Just because everything else is as dry as The Sahara Desert in the summer…it doesn’t mean your spa or retail profits have to be! Got any successful summer retail or treatment ideas? Let’s hear about them!
