Being an extreme extrovert, I’ve been both ridiculed and embraced for my openness in both my personal and professional endeavors. The fact is, as business gets more competitive, it’s important that business owners put themselves “out there” from both a sales and marketing standpoint to stay in the game.
According to Eric Schmidt, CEO of Google, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous…might be irrelevance.”
With social media being paramount to business, everyone can see everyone’s successes and failures. Although reality can be a swift kick in the “keister,” if you want to market yourself and have your site/business appear in the search results, privacy is no longer an option.
I know, none of us likes to put our failures on display, but learning to deal with depression, rejection, and failure in business will go a long ways toward “humanizing” and helping your practice grow. All of us like to do business with real “people” and being open, I’ve found, allows your customers, clients, and collegues to interact with you on a level that can’t be achieved when you aren’t coming across as genuine in your experiences. You may be surprised how positive the response may be!:)
What are your thoughts on publicizing your failures as well as your successes? Are you a business introvert or extrovert?
