Seems that there is a new way to control rodents with little messy clean up…disolve them in Mountain Dew! Yup, you read it right folks! A little over a week ago, I read that Mountain Dew was confirmed to contain an element of flame retardant (brominated vegetable oil aka BVO) that is used to keep it’s flavoring.
I know it’s lunch time here in Texas, so you may want to stop reading now! Today I read that in 2008, Ronald Ball filed a $50,000 lawsuit against Pepsi Co (the maker of Mountain Dew) claiming that the can of Mountain Dew he drank had a mouse inside it. Pepsi claims Ball has no proof that the mouse came from the can and in fact is claiming that it is impossible because based on the time the can was sealed to the time Ball actually took a sip (74 days) was long enough for the mouse to practically dissolve completely into a “jelly-like” substance. Apparently the only thing that would not dissolve is the tail. Ok…I’m about ready to lose my breakfast!
Pepsi’s claims point to the ingredient BVO. Pepsi is saying that if a mouse happened to get stuck during the bottling process of the drink, BVO and the acids in the soda would actually dissolve the mouse completely in about 30 days. In fact, the mouse would slowly begin to breakdown in 4-7 days! Wow, imagine what consumption of such a drink is doing to your insides folks?
Here are some more details from the Smoking Gun via a Pepsi representative:
If a mouse is submerged in Mountain Dew between four and seven days, the rodent “will have no calcium in its bones and bony structures.” During those days of soft drink immersion, “the mouse’s abdominal structure will rupture.” Additionally, “its cranial cavity (head) is also likely to rupture within that time period,” McGill noted.
After 30 days exposure to Mountain Dew, “all of the mouse’s structures” would have disintegrated to the point that it would not be recognizable. In fact, “the mouse will have been transformed into a ‘jelly-like’ substance.” The only part of the rodent that could possibly survive, added McGill, was “a portion of the tail.”
So there’s a yummy morsel of information for your lunch break from you friends at Scandle!;) So what’s your take? Will you continue to “Do the Dew” and drink BVO infused softdrinks?
Tags: brominated vegetable oil, BVO, carbonated beverages, mountain dew, pepsi, soda
