Archive for August, 2011

Featured Retailer

Wednesday, August 31st, 2011

Congratulations to Silk Day Spa, our Featured Retailer for September!

Silk Day Spa

47 W. 13th St. New York, NY 10011

“At Silk Day Spa our mission is to provide an urban escape of five-star caliber. We strive to create an atmosphere that feels like home. A serene setting to enjoy alone or with others. Let us play host to your next event, and provide an opportunity to catch up with family and friends. Make us your destination for a romantic couples treatment or the setting of your next group gathering. Our facilities can accommodate small or large groups with and we offer a variety of treatments that will fit Any celebration or special occasion.”

Here you’re bound to find a Scandle Essentials in Calming (it happens to be one of their favorites)!

Contact Silk Day Spa at 212-255-6457 or visit www.silkdayspa.com

Click here to find a Scandle retailer near you!

Sell the Solution Not the Commodity- Update from Skip

Tuesday, August 30th, 2011
Sell the Solution Not the Commodity
Written by Skip WILLIAMS

If I were selling shock absorbers or brakes for your car, first you would have to want or need them, and secondly I would probably have to have a pretty good price or a sale on them before you bought them from me.

On the other hand, if you came into my repair shop because your car had a wobble or it had difficulty stopping, then the equation changes into one of an expert selling a solution instead of a store selling a common place product.

So I ask you (based on the example above) why do you still advertise that you offer Massages or Facials instead of solutions like “bothered by fine lines and wrinkles, we have the solution.

If your potential client suffers from back pain he is NOT looking for a massage, he is looking for relief… So sell the “relief” not the massage.

The day that your potential customer thinks that just any massage (or facial) will do, is the day you are in the commodity business and price becomes your only weapon. But so long as we stay in the expert, delivering solutions business, then we have a real business based on filling a consumer need and delivering results.

And this is what we (as an industry) have failed to do in any substantive manner, we have not been very good at convincing the consumer that we are a need, not just a want. We were in the indulgence business and not the necessity business, and when money got tight indulgences were soon cut out of the budget.

Our sisters in the salon business can count on hair growing and nails needing maintenance and even if their frequency has dropped off a bit they still get their customers coming back because in the consumer’s mind those services are a need not a want.

If we are not delivering results, tangible results that the client sees or feels, then any massage or any facial will do and perhaps the consumer feels NONE are needed!

Yes customer service is important, as is the physical ambiance of the facility, and the overall guest experience is nice too, but NONE of these things will keep people coming back IF THEY DON’T NEED (or don’t think they need) what you are offering.

Or so it seems to me… What do you think?

Best Wishes & Healthy Profits

Skip Williams

For more info about Skip and The Spa America Tour, click here

Is It Time to Replace Your Running Shoes?

Monday, August 29th, 2011

Unfortunately, your favorite pair of running shoes won’t last forever! Continuing to run in old, worn shoes increases your chance of injury. With each and every mile, your shoes lose stability and the capacity to absorb shock. So how do you know when your running shoes should be retired?

Check out these 5 tips:

1) Replace shoes every 300 to 400 miles. This is helpful only if you know the approximate date of purchase. If not, check out the tips below.

2) Check the tread of the shoe for signs of wear. Also, place the shoes on a flat surface to check if they lean to either side. This is a sign the soles are worn.

3) Asses your pain. If you’re experiencing shin splints or joint pain, your shoes may no longer have adequate cushion and stability.

4) Attempt to twist your shoe. If the shoe twists easily, your midsole is worn and the shoe should be replaced.

5) Each time you purchase a new pair, use a training log or record the purchase date inside of the shoe.

Always remember to donate or even recycle shoes after use! Happy running : )

Spa America Update: Skip’s on the East Coast!

Friday, August 26th, 2011

My journey is now officially half done! I am learning a lot but taking a few days down time in New Hampshire to spend with family.

I have done 8000 miles, and 23 spas in 6 weeks, seen some amazing country and met some pretty interesting people.

On the 22nd of this month I will be in Ridgewood NJ for a “Meet and Greet BBQ” with the NCEA. If you are interested in coming to the event you can check out the Facebook post that has the details (posted a few days ago) or contact Laurie Taylor at [email protected] by August 18th or call (201) 670-4100.

And then I work my way down the East Coast to Florida and back up to Atlanta for the Spa & Salon Expo on September 17-18. I will give a presentation called “What I Learned on My Summer Vacation” and I hope to see many of you there!!

Thanks to all of you that are following me on Facebook and Spaclique I really appreciate your loyalty, if I could ask one favor it would be that you help me make these postings viral by liking, sharing, and reposting…Thanks

Best Wishes & Healthy Profits

Skip Williams

4 Steps to Combat Oily Skin

Thursday, August 25th, 2011

If you suffer from over productive sebaceous glands, oil can begin to collect on the skin throughout the day creating unattractive shine and causing makeup to appear blotchy. The good news is, with a good skincare routine you can take control!

Follow these 4 steps to combat oily skin:

1) Wash your face not once, but twice a day to prevent acne and remove excess oil from your face.

2) After washing, use a toner or astringent to remove excess dirt and oil. Apply to a cotton ball and swipe over entire face.

3) Make sure to you use oil-free beauty products. That includes moisturizer and makeup!

4) If you are still faced with excess oil, carry blotting paper in your purse. These highly absorbent sheets will remove oil while keeping your makeup intact.

What steps do you take to control oily skin?

Overcoming Fear of Failure- 4 Tips

Wednesday, August 24th, 2011

At some point in our lives, we will all experience failure. The question is how will we handle it? Don’t allow fear to limit you from accomplishing your dreams. There’s so much to be gained from overcoming fear of failure!

Check out these 4 Tips to overcome your fear:

1) Learn from failure- Instead of blaming others, take responsibility. Learn from the experience and assess where you need to make improvements in order to prevent making the same mistakes.

2) Conquer- Take action. Seek help. Face the fear. Try again and again and again until it becomes second nature and fear no longer exists

3) Positivity- If you think you will fail, you will fail. Change your mindset, be POSITIVE. Speak it into existence.

4) Find understanding- Understand that failure is human and necessary on the pathway to success!

What steps do you take to overcome fear of failure?

Good Carbs Exist! 6 Diet Friendly Options

Tuesday, August 23rd, 2011

Trying to lose weight without eliminating carbs from your diet? Look no further than resistant starches! These carbohydrates increase metabolism, contribute to a healthy digestive system, and provide a great source of fiber.

Check out these 6 Diet Friendly Carbs:

1) Whole Wheat Pasta- Contains less carbohydrates than traditional pasta and boasts a much lower sugar content.

2) Brown Rice- Not only a rich source of dietary fiber, brown rice is high in magnesium and selenium which contribute to heart health and reduce the likelihood of colon cancer.

3) Oatmeal- Low in calories, lowers cholesterol, and contributes to cardiovascular health.

4) Plantains- Eaten in moderation, plantains are a powerful resistant starch that increases metabolism.

5) Lentils- Reduces cholesterol, boosts digestion, and lowers risk of breast cancer.

Know of any recipes that include these diet friendly carbs? Share with us!

8 Tips for Healthy, Natural Nails

Monday, August 22nd, 2011

Check out these 8 tips for healthy, natural nails:

1) Check the fit- Always wear shoes that fit properly in order to avoid ingrown toenails.

2) Vitamin E- Consume daily to protect and condition dry, brittle, nails.

3) Moisturize- Nails need moisture too! Rub lotion into nails daily.

4) Biotin- Take 2.5 mg a day to increase nail thickness.

5) Stop biting- Gnawing on your nails or picking at your cuticles can cause your nails to lift which allows bacteria or fungi to enter the nail bed.

6) Avoid Acetone- Use non-acetone removers to avoid drying out your nails.

7) Be Gentle- Avoid hard, sharp instruments. Use soap and a nailbrush to clean dirt beneath nails.

Don’t pull hangnails- Instead of taking the chance ripping tissue, bring out those clippers to get the job done.

Have tips for healthy, natural nails? Share with us!

Drink to Good Health

Friday, August 19th, 2011

Are you consuming beverages that are beneficial to your health?

Check out these 5 Tips to Healthy Drinking:

1) Read the labels- Look for 100% fruit juice on the label to make sure you’re not consuming a beverage that contains added sugar.

2) Check the calories- Avoid sodas, smoothies, and shakes that are caloric and can cause your to pack on extra pounds

3) Assess serving size- If you’re watching your waistline, it’s best to limit your intake of fruit juice to 8oz per day.

4) Sip Smart- Add a protein drink or consume vegetable juice for extra nutrients!

5) Hydrate- Our bodies are 60-70% water! Remember that other drinks do not count toward your daily water intake.

What beverages help you stay healthy and hydrated?

4 Benefits of Acupuncture

Thursday, August 18th, 2011

An ancient Chinese method and alternative to traditional medicine, Acupuncture is a healing process that treats many complex ailments. Many fine, thin, needles are inserted under the skin of the affected area to relieve pain and encourage circulation.

Check out these 4 benefits of Acupuncture:

1) Cure for pain- Acupuncture effectively treats back pain, carpal tunnel, migraines, etc.

2) Digestive disorders- Combats irritable bowel syndrome, acid reflux constipation, and nausea.

3) Emotional problems- Alleviates anxiety, stress, and chronic fatigue.

4) Clears sinuses- Treats asthma and clears nasal passage

Have you ever sought acupuncture for treatment? Share with us!